![]() ![]() ![]() The social media content calendar template linked above has room for the major platforms (Facebook, Instagram, Twitter, LinkedIn and TikTok). Just open the link, make a copy, and plan away. We’ve created two Google Sheets templates for you to use as a basis for your own social media calendar. Your calendar will probably continue to evolve as your business does - and that’s okay! Free social media calendar templates If it’s not detailed enough, you may need to add a few columns. For example, if it feels onerous and finicky, maybe you want to dial back some of the detail. Ask for feedback and ideas from stakeholders and your team to make sure it serves everyone’s needs.Īs you start to work with your calendar, evaluate how it feels to you, and ask the team to provide ongoing feedback. Invite your team to review, and use their feedback to improveĪn effective social calendar makes sense to everyone on your marketing team. If you’re looking for a more powerful solution, check out our top calendar tools at the end of this post.Ĭreate. If you’re just getting started, a simple spreadsheet works well. Paid or organic? (If paid, then additional budget details might be helpful).Geo-targeting (global, North America, Europe, etc.).The associated vertical or campaign (product launch, contest, etc.).Platform-specific format (feed post, Story, Reel, poll, live stream, ad, shoppable post, etc.).You may also want to add more advanced info, like: Link to published post, including any tracking info (like UTM parameters).Visuals (e.g., photo, video, illustration, infographic, gif, etc.).That way, you can get the most out of your social calendar. Map out the information and functions that are most important to you. For example, a small business owner doing their own social posts will likely have a much simpler calendar than a large brand with a full social team. ![]() Your social media calendar won’t look exactly like anyone else’s. Decide what your social media calendar should include That way, you don’t get overwhelmed creating everything yourself. Some may not be necessary at all.ĭon’t forget to schedule user-generated content and curated content. You’ll also need to determine which social channels to use for which types of content. 20 percent of your posts promote your business or drive conversions.80 percent of your posts inform, educate, or entertain.One-third of your social posts involve personal interaction with your followers.One-third of your posts share curated content from industry thought leaders.One-third of your posts promote your business or drive conversions.There are a couple of standard marketing strategies for content mix that you can use to get started: The social media rule of thirds Choose your social channels and content mixĭeciding what kinds of content to post is a key part of your social media strategy - and an important step to building a social media calendar. Look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. Key metrics for measuring future success on each platformĪs part of your audit, note how often you’re currently posting on each social network.Gaps, underwhelming results, and opportunities for improvement.Your most successful posts, campaigns and tactics.Who’s accountable for what on your team.Your target audience, their demographics and personas.Goals and KPIs for each branded account by platform.Impostor accounts and outdated profiles.Use our social media audit template to create a precise, up-to-date record of: Audit your social networks and contentīefore building your social media posting calendar, you need a clear picture of your existing social media accounts. More of a visual learner? Let Brayden, our Social Media Lead, walk you through planning your calendar in under 8 minutes:ġ. Copy and creative assets (i.e., photos or videos) requiredįollow the steps below to create a lean and efficient social media content plan.The social network and account where it will be published.Yours may be a spreadsheet, Google calendars or interactive dashboard (if you’re using a social media management tool).Ī social media calendar usually includes some combination of these elements for each post: Social media calendars can take many forms. Social marketers use content calendars to plan posts, manage campaigns, and review ongoing strategies. What is a social media calendar?Ī social media calendar is an overview of your upcoming social media posts, organized by date. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. ![]()
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